Mole Marketer

Docs

Your marketing week, one job at a time

How to set up your business, review the week's initiative pitches, answer your team's questions on a brief, hand it to whoever does the work, and see what traffic it brings.

Docs

Every guide, by the job it covers

Most take a few minutes. They are grouped in the order you will meet each job, so a new property can start at the top.

Get started

Updated 18 October 2026

Run a week of marketing with Mole Marketer

What arrives each week, what you decide, and where to do it: initiative pitches, brief pitches, answers, handoff and traffic. A map to every other guide.

Updated 18 October 2026

Set up your business as a property

Start your seven-day trial, add your website, and finish setup so the weekly pitches begin. What a property is and why it is what you pay for.

Updated 18 October 2026

Give Mole Marketer your business context

Connect the sources that describe your business, check the drafted summary, positioning and ideal customer, and keep your own edits safe.

Updated 18 October 2026

Install the tracking tag on your site

One line in your site's header settings lets Funnel Analytics count visits and credit them to your initiatives. Where to paste it and how to check it works.

Initiatives

Updated 18 October 2026

Review this week's initiative pitches

Each pitch is a marketing channel worth trying, with the reasons it fits your business. How to read one, check its evidence, and accept or decline it.

Updated 18 October 2026

Ask for new initiative pitches now

Do not want to wait for the weekly run? Start one yourself from the initiative pitching board, and see what each stage is doing.

Updated 18 October 2026

Start an initiative yourself

Already know which marketing channel you want to try? Create the initiative by hand, from any of the 53 channels.

Updated 18 October 2026

See what traffic an initiative brings

Every initiative has its own tracked link. Use it wherever the work points back to your site, then see its visits and conversions in Analytics.

Briefs

Updated 18 October 2026

Pick the next brief for an initiative

Brief pitches propose the next useful piece of work inside a live initiative. How to read one, accept it, or ask for more.

Updated 18 October 2026

Check where a brief's facts come from

Every brief keeps the sources it read and the numbers it could check. How to read the Supporting evidence page before you trust a claim.

Updated 18 October 2026

Write a first draft from a brief

Turn a ready brief into a first draft with a featured image, then edit it into something your team is happy to publish.

Your team

Updated 18 October 2026

Invite your team and assign work

Bring in the people who do the marketing, choose what each can see, and assign initiatives and briefs so everyone knows what is theirs.

Updated 18 October 2026

Choose which emails you get

Which emails Mole Marketer sends, who gets each one, how to change the weekly brief's day, and how to stop any of them in one click.

How the pipeline works

Updated 18 October 2026

Tune the skills behind each marketing channel

Each marketing channel has four skills that shape its briefs, and three skills shape initiative pitches. How to adjust one for your business, or reset it.

Funnel Analytics

Updated 18 October 2026

Read your Funnel Analytics

Who arrived, where from, how far they got and who converted. How to read the Analytics page, filter it and open one visitor's journey.

Updated 18 October 2026

Use Mole Marketer from ChatGPT or Claude

Connect Mole Marketer to ChatGPT, Claude or another MCP client, then ask about your Analytics, initiatives, pitches and ready briefs in plain English, and record your decisions on pitches.

Account

Finally, a marketing process we can stick to

Start your seven-day trial. One initiative run and one brief run are guaranteed, so your team has real work on the table before you pay.

See how it works

$99 per month per property after the trial. Card taken at checkout, nothing charged until it ends.