Blog
How small businesses and marketing departments choose what to try next, brief it well and keep it going week after week. Plus guides for your kind of business and honest comparisons.
17 October 2026 · Oli
When the payment or booking completes inside another tool, your website never sees it. Here is how that sale gets counted, and exactly what to ask your web person for.
Posts
Each post takes one question a small team can act on this week and works it through, with the reasoning shown rather than waved at.
17 October 2026 · Oli
Both are simple, cookie-less website analytics an owner can read in a minute. Here is where they differ on price and features, and what neither tells you.
17 October 2026 · Oli
A big fall between two pages is a question, not an answer. Here is the order to work through it, so the next marketing your team does is aimed at the real cause.
17 October 2026 · Oli
Two numbers share the name: the whole funnel's rate and one step's. Both formulas, worked through for a clinic's online bookings, plus the counting mistake that skews them.
17 October 2026 · Oli
Cookie-less analytics counts visits with a random code stored on your own website. Here is how it works in plain words, and what it can and cannot tell you about your marketing.
Guides and company
Guides written for one kind of business at a time, and the story of why we built Mole Marketer.
Mole Marketer pitches and briefs your marketing, then tags every initiative so included Funnel Analytics shows what each one brought in.
Why Mole Marketer exists, who is behind it, and what it does and does not do for teams that could do more marketing but have no process to make it stick.
Start your seven-day trial. One initiative run and one brief run are guaranteed, so your team has real work on the table before you pay.
$99 per month per property after the trial. Card taken at checkout, nothing charged until it ends.
