Mole Marketer
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Works with your existing business context and team

Empower your team to grow the business with an AI marketing manager

Plans, briefs and tracks your team's marketing. Scale what's already working and discover new marketing channels.

Start your 7 day trial See how it works

$99 per business per month. Includes real marketing project and brief runs.

Sample run

Ask it anything, or tell it what to do

Meet your marketing manager

It reads your business, pitches what to try, briefs your team and reports back. Ask what someone is working on or hand it a job. Anything that changes your team's work comes back for you to confirm.

  1. 01It knows your business

    Your website, docs and drives through Context Link, plus your own analytics, so it never starts from zero.

  2. 02It can do what you can in the app

    Ask what is working, pitch a project, write a first draft, assign a brief or update your business details.

  3. 03It asks before it changes things

    Anything your team relies on comes back as a proposal a person confirms. It never posts or publishes anything for you.

An example conversation with Northfield Roasters' marketing manager.

9:12You

What should we focus on this week?

Marketing manager9:12

Three things:

  • Two project pitches are waiting for you.
  • Sam's newsletter brief is ready to hand off.
  • The brewing guides drove the most traffic last month, so another for Priya makes sense.

9:14You

We're doing a tasting night on the 14th. Can you set something up for it?

Marketing manager9:15

Done. Here is the project and its first brief, drafted from your Context:

November tasting nightProject · Live
Tasting night sign-up pageBrief · Draft

9:18You

Give it to Sam and let her know it's due Friday.

Marketing manager9:18

Both are ready. Nothing changes until you confirm.

Proposal

Assign Sam to Tasting night sign-up page

Sam gets a notice now and an email ten minutes later.

Proposal

Email Sam: Tasting night sign-up page, due Friday

Sent from you with the brief linked, so replies come back to you.

How it works

What your manager works from

Every pitch is grounded in what your business already knows, with citations back to the source, not in whatever is already ranking on the internet.

01Business context

It's important to build off your business, opinions and past work.

Website Notion Google Drive

Indexed so every pitch can cite it

02Analytics

Attribute website traffic to specific marketing projects, so you can double down on what's working.

  • Podcast guesting 412 visits
  • Brewing guides 268 visits
  • Wholesale café outreach 96 visits

03Humans in the loop

We believe the best marketing comes from humans. Mole Marketer's outputs are all editable and include questions to fold in for every new brief.

A question only you can answer

What do customers ask on their first visit that your website never answers?

Update the brief and your answer folds in.

Every week, from your manager

  • A new project pitched every week
  • Brief pitches twice a week
Scored across 53 marketing channels

53 marketing channels

A manager who knows 53 marketing channels

Acquisition 32 channels

01

Targeting blogs

02

Publicity (PR)

03

Unconventional PR

04

Search engine marketing

05

Social and display ads

06

SEO

07

Content marketing

08

Email marketing

09

Viral marketing

10

Engineering as marketing

11

Business development

12

Sales

13

Affiliate programs

14

Existing platforms

15

Community building

16

Offline

17

Influencer partnerships

18

Marketplaces

19

Retail media networks

20

Comparison and review sites

21

AI answer optimisation

22

App store optimisation

23

SMS and messaging

24

Podcast sponsorships

25

Newsletter sponsorships

26

Native and sponsored content

27

Connected TV ads

28

Audio streaming ads

29

Live shopping

30

Referral programs

31

Co-marketing

32

In-game advertising

Organic and owned 11 channels

33

Organic video

34

Short-form video

35

Founder-led social

36

Webinars

37

Podcast guesting

38

Speaking

39

Original research

40

Courses

41

Templates

42

Docs and devrel

43

Open source

Partnerships, lifecycle and sales 10 channels

44

App directories

45

Launch platforms

46

Listing sites

47

Partner programs

48

Community sponsorships

49

Onboarding sequences

50

Win-back

51

Push and in-app

52

Outbound cold email

53

Account based marketing

So your marketing lives in more places than your website, and AI answer engines have more places to find you.

Projects and briefs

New briefs every week for the marketing you're already doing, plus new channel experiments to try.

Run a handful of marketing projects side by side. Each gets fresh brief pitches on a schedule. New channel experiments are scored against your business and tracked with their own UTM tag.

01 · New marketing channels

Every week, a new channel experiment

Each pitch is researched against your business and scored on customer fit, business value, feasibility, channel fit and novelty. Accept it and it becomes a live project with its own UTM tag.

Researched from

  • Website
  • Notion
  • Analytics

New channel experiments

Project pitch 1 of 3

Podcast guesting: six food business shows where our head roaster can talk sourcing

Podcast guesting

Score 89 · 7 citations

Needs review

Project pitch 2 of 3

A co-branded seasonal blend with a neighbourhood bakery

Co-marketing and partnerships

Score 84 · 5 citations

Needs review

Score breakdown · Podcast guesting 89 / 100

Customer fit · 25%
94
Business value · 25%
90
Feasibility · 20%
88
Channel fit · 15%
86
Novelty · 15%
82

Each criterion is scored out of 100, then weighted. Percentages show the weight.

02 · Live projects

Every live project, side by side

Projects run side by side on one board, each moving from new to trying to working. Every one carries its own UTM tag, so your analytics show which marketing channels bring people in.

On every project

  • Own UTM tag
  • Visits to signups
New
1
Trying
1
Working
3
Paused
0
Finished
0
Pitches
2 ready

All projects 5

＋ New

AllNewTryingWorkingPausedFinished

Name Open
November tasting night
Wholesale café outreach
Podcast guesting: six food business shows
Brewing guides
Founder insight series

03 · Briefs

Fresh briefs for each project

Brief pitches arrive on a schedule or on demand, with citations and questions only your team can answer. Edit, answer, and mark them ready for hand-off.

Drafted with

  • Drive
  • Inbox
  • Team answers

Brief pitches

Founder insight series

Brief pitch 1 of 3

Why we pay farmers before the harvest

Organic social · Founder post

Score 91 · 6 citations

Needs review

Brief pitch 2 of 3

What our head roaster tastes for in a new lot

Organic social · Founder post

Score 89 · 5 citations

Needs review

Brief pitch 3 of 3

The week we nearly lost the Huila harvest

Organic social · Founder post

Score 86 · 4 citations

Needs review

Pitched on a schedule, or whenever you ask. Answer the questions and press Update brief.

04 · Marketing calendar

Every project and brief on one calendar

See what is planned, what is done and who is on it, a month at a glance. Ask the marketing manager what is coming up or to move a brief to next week, and nothing moves until you confirm it.

On the calendar

  • Projects
  • Briefs
  • Marketing manager

October 2026 Today

Everything Projects Briefs

  1. Mon 19

    Wholesale café outreach SM

  2. Tue 20

    Café pitch email SM

  3. Thu 22

    November tasting night PKAO

    Tasting menu PK

  4. Fri 23

    Price sheet SM

  5. Mon 26

    Invite email PK

  6. Wed 28

    Why we pay farmers first AO

  7. Fri 30

    Tasting night recap ?

Project Brief to do Done ?Nobody on it yet

Humans in the loop

Your team's expertise, on every brief

Mole Marketer does the research, the citations and the structure. Then it stops and asks your team for what only they have, pinned to the point in the outline where it matters.

Version 1 drafted by Mole Marketer

Why we pay farmers before the harvest

Founder insight series · Organic social

Draft

Human in the loop

6 things the draft could not decide for you. Answer them before you hand the brief on.

0 of 6 answered

Brief outline

2. The harvest problem

Picking starts before most buyers pay. Cite the cooperative's 2024 harvest notes [2] on loans taken to cover labour.

3. What paying early changes

Show what a March payment lets the Huila cooperative do. No figure is on record, so the draft says 'well above market'.

For outline point 3, what did you pay above the market price last season, and are you happy to say it in public?

Well above market. No figure is on record.

$1.20 a pound over the C price, half of it paid in March before picking started. Yes, publish it.Edit

Answers save as you type.

Update brief

Version 2 after Update brief

Why we pay farmers before the harvest

Founder insight series · Organic social

Draft

Human in the loop

6 things the draft could not decide for you. Answer them before you hand the brief on.

4 of 6 answered

Brief outline

2. The harvest problem

Picking starts before most buyers pay. Cite the cooperative's 2024 harvest notes [2] on loans taken to cover labour.

3. What paying early changes

Show what a March payment lets the Huila cooperative do.

Lead with the number: we paid $1.20 a pound over the C price last season, half of it in March, before picking started.

Still open for the team

  • For outline point 4, which grower story from the origin trip should carry it?
  • For outline point 5, which line would you put your name to as a quote?

AI for what it's great at.

  • Research across your connected sources
  • Citations back to your own content
  • Structure purpose, outline, must-includes

Your team for what only they know.

  • An opinion where the field disagrees
  • A customer story from the shop floor or the inbox
  • A number you will stand behind in public
  • A contact who could be quoted

Hand-offs

Briefs, handed off in one click

Every brief carries what a writer needs to start. Send it to whoever on your team does the work, or let Mole Marketer write a first draft for them to edit.

What's in every brief

Why we pay farmers before the harvest

Founder insight series · Organic social · Score 91

Ready

Purpose

Tell followers why Northfield pays before the harvest, and earn replies from home brewers who care where their beans come from.

Outline

  1. 1. Hook: the March phone call to Huila
  2. 2. The harvest problem
  3. 3. What paying early changes
  4. 4. What it costs us, and why we keep doing it

Must include

  • • $1.20 a pound over the C price, half paid in March
  • • The Huila cooperative, named
  • • One photo from the 2025 origin trip

Sources

  • [1]Our sourcing promisefrom Website
  • [2]2024 harvest notesfrom Google Drive
  • [3]Huila lot tasting notesfrom Notion

Human in the loop

4 of 4 answered
  • What did you pay above the C price last season?
  • Which moment from the 2025 origin trip should open the post?

Hand off to your team, with single click options to where the work happens

10:02You

Can you brief in Sam Marsh on Why we pay farmers before the harvest for her post on Friday?

Marketing manager10:02

Happy to. The brief is ready, with its sources and your team's answers, so Sam can start from it straight away.

Proposal

Assign Sam to Why we pay farmers before the harvest

Sam gets a notice now and an email ten minutes later, with the brief linked.

Use this brief

Take the draft into the tool you publish from.

Generate from brief

Create a first draft to review and edit in Mole Marketer.

Copy for

LILinkedIn X

Copy & open in AI

Copy markdown ChatGPT Claude

Mole Marketer never publishes or posts for you.
Whoever you hand the brief to stays in charge of what goes out.

Day to day

A familiar place to work, with the Mole Marketer web app

If your team has used Notion, Basecamp or Monday, they already know their way around: every project with its briefs in one sidebar, pages the team edits together, and your marketing manager a click away.

What it does for the business

What changes when marketing finally sticks

Most small businesses have a few people who could give marketing an afternoon a week. Here is what a marketing manager does for a team like that.

01 · More

More marketing, shipped steadily

A new project pitch every week and fresh brief pitches twice a week, so the team never starts Monday from a blank page and the work keeps going after the first month.

02 · Experiments

More experiments, so you find your next marketing channel

Marketing channels you would never have tried get pitched, scored and tracked, and the ones that earn traffic are easy to spot.

  • Podcast guesting412 visitors Working
  • Wholesale café outreach96 visitors Trying
  • Local food marketsProject pitch Pitched

03 · Your team

The most out of the team you already have

The people with time for marketing get a clear next thing to do, specific enough to hand over, without hiring an agency to decide it.

  • Ana · Head roasterTwo brief questions to answer
  • Sam · Café managerAssigned: Tasting night sign-up page
  • Priya · Ops lead, FridaysAssigned: Brew guide refresh

04 · Quality

Quality marketing, not more of the average

AI helps where it is great. Your people bring the experience, opinions and contacts it cannot, and they decide at every step.

Where AI helps

  • Research across 53 marketing channels
  • Scoring ideas against the business
  • First outlines and drafts
  • Questions only your team can answer

What your people bring

  • Know-how and opinions from years in the trade
  • Customers, suppliers and partners they know by name
  • The final say on every piece
  • Answers that make each brief your own

Pricing

One plan, priced per business.

Growth is the only plan. Bring the whole team, from the owner to the freelancer: it is not priced per user.

Growth

Introductory pricing

$99 per monthper business

Every business gets its own marketing manager: its context, marketing channels, projects, briefs and analytics. Add a second when you market a second business.

Start your 7 day trial

Card taken at checkout. Nothing is charged until the seven days end.

Questions

What owners ask before they start

Anything else? Write to us and we will help you work out whether it fits.

What can I ask it to do?

Anything you could do in the app yourself. Ask what is working, what someone on the team is working on, or why a pitch fits. Tell it to pitch a project, brief the next piece, write a first draft or hand a brief to someone. Anything that changes what your team relies on comes back for you to confirm first.

Can I bring my own ideas?

Yes. Tell your manager what you want to try and it talks it through with you: whether it fits your business and why, which marketing channel suits it, then it sets up the project and briefs the first piece for your team. The weekly pitches keep coming alongside.

Does it post for me?

No. It briefs the work and can write a first draft with a featured image. Your team finishes it and publishes it, so nothing goes out without a person deciding it should.

Do I need Google Analytics?

No. Funnel Analytics is built in. Each project gets its own UTM tags. You add the Mole Marketer tracking snippet to your site, with no GA4 or tag manager connection to set up.

Which AI models does it use?

Claude or OpenAI, your choice, set per property. Every run records the model it used.

What if I don't have a marketing person?

Your manager still does the planning and briefing a marketing person would. You, or someone on your team, still answer its questions, review the work and make it.

Can freelancers use it?

Yes. A ready brief carries its purpose, outline, evidence, citations and your team's answers, so it can be handed to a freelancer without losing the thinking behind it.

Can I change how it pitches?

You can manage the channel skills, choose the models and run pitching on demand. Every pitch is checked against a fixed list of stock phrases, and the workflow and scoring method stay inspectable and consistent.

Finally, a marketing process we can stick to

Start your seven-day trial. One project run and one brief run are guaranteed, so your team has real work on the table before you pay.

Start your 7 day trial See how it works

$99 per month per business after the trial. Card taken at checkout, nothing charged until it ends.